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E-Commerce For All
During a period of emerging technologies, we have diversified from the traditional way of marketing products. Online marketing is the mantra of success for almost all major business stalwarts. Nowadays, a greater number of companies have turned to E-commerce for a rapid growth in their business.
E-commerce For All is one way of conducting business where the various products and services are made available to the consumers online. The products are advertised on the World Wide Web and business is conducted electronically.
How does e-commerce differ from conventional marketing?
In traditional sales, a customer visits a shop or a store and purchases the products. Alternatively, he can also order products over the phone. The buyer either carries the products along or if the products are ordered over the phone, a salesman delivers them at home.
In case of e-commerce, a company provides a shopping catalogue online. The consumer/browser adds products to the shopping cart till the time, he does not check out or till the time the purchase is not made. The buyer can order the products online or order over the phone.
What is required to promote products online?
In order to make online sales a success, there are few requisites. These may also be referred to as elements of e-commerce.
· The web presence of the company conducting e-commerce should be enhanced.
Every effort should be made so that website presence is promoted.
· An online store or catalog should be provided.
· Whenever a consumer orders an item, the company should be able to deliver
the same within the specified time period.
· Providing after-sale-support is important and the seller should be
ready to do so.
· There should be necessary arrangement to receive payments from the
customers electronically.
What are the advantages?
E-commerce involves the buyer as well as the seller.
How is the buyer benefited?
The buyer enjoys the following benefits.
· The buyer has the provision of comparing costs of products.
· The buyer can shop from the comfort of his home or office.
· Most of the time it has been seen that there are items which one may
not get in stores. They may be available online.
· Cost is greatly reduced.
How is the seller benefited?
· The seller enjoys accessibility to markets worldwide
· Sales costs are minimal
· Seller has the opportunity to compete with bigger companies
· Can keep track of the purchase made by different buyers and recommend
items to buyers using the database.
What are the disadvantages?
Disadvantages to the buyer
· The buyer has to pay for the shipping cost and wait for a couple of
days before the products get delivered.
· The products cannot be seen or felt before they are finally delivered.
· There are instances when after the sales support is sometimes not possible
at distance places in buying items electronically.
· The items that have been delivered cannot be returned in some cases.
Disadvantages to the seller
· There may be times when confusion may arise as there is no personal
contact with the buyer.
· The seller has to bear expenses to get popular-servers etc.
· The seller has to put in all efforts so that his site gets traffic
and prospective buyers.
Just before concluding, it can be said that E-commerce has the potential to tap markets worldwide. However, the seller should be able to design the website meticulously, so that it is easily noticed by online consumers. The buyer should also be allowed an easy method of navigation.
Shuvojit Dasgupta is a contributed writer for Batchmates.com the largest Alumni portal in India. With his research work and articles he has added an additional edge to the entertainment e-magazine BM Times. His articles reach to millions of readers every day which are varied in subjects.
http://www.batchmates.com/
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