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Does your Home Business site need it's own domain?
If you have been active with your home business for any length of time, you probably have a website or use the web in some way. If you have a web site, the question will probably arise regarding whether or not you should register your own domain name, assuming you have not done so already. Is this a good idea? In my opinion, yes it is. While your home business site may be able to function without it's own exclusive domain name, it is a good idea to have one for several reasons. First of all, it makes your home business website appear much more professional. If your site is merely an extension of a root domain or url you may appear small time to some people. While at first blush this may not seem to be the end of the world, when balancing the cost verses your image you have to ask yourself if it is worth it to scrimp on buying a domain name when having one can significantly improve your important image. I mean, nowadays you can buy a domain name for as little as seven dollars! So yes, I would recommend buying your own domain name whether your percieved market is small, such as a Rhode Island skating site, or abroad, such as a California Travel Agency. So the benefit versus price would appear to be a no-brainer. Another factor to consider is that root domains are much easier to remember and write down than long sub-domains, sub-directories, or extensions. Remember that this domain can go on business cards where space is at a premium adn it would be nice to be able to casually mention your domain over the phone ar at a party and have a chance of the person actually remembering it. Another important aspect to consider is that search engines generally give a higher ranking to sites that have a root domain and some search engines and directories will not even list your home business site if it is not have it's own domain. With these factors in mind, it seems clear that having your own domain is a great benefit to your home business site if not a complete necessity. But if you need more convincing I have included an article by home business writer Bill Davis. His article is entitled "Moving On Up to Your Own Domain". More information is available about Bill and his company in the resource box at the end of the article:
Maybe you thought you would just start small and did not really need your own domain name. So you found a host that offered sub-domains and did not have to spend money on domain name registration. You get your domain name put on your business cards and brochures and start handing them out.Here is the conclusion of the home business article "Moving On Up to Your Own Domain" by Bill Davis. His bio information is at the end of this article.
........ say I am a potential customer. I have your brochure and it looks interesting. I think I'll check out your website. I type in the URL, which is something like [www.geotowns.com/Heartland/Prairieville/85487/] and hit enter. Oops, page not found. I must have typed it in wrong. Let me try again. Hmmm, still not found. Oh well, I have another site book-marked that offers the same thing. I will just go there. How many customers are you willing to lose in this way?
I am another potential customer who you have just met at a party. We have been talking about our our businesses. You politely ask for my URL. I say, "It's sixty-twoc dot com." Of course, I ask for yours in return, and you say, "It's geotowns dot com slash Heartland slash prairieville slash 85487." I have forgotten yours before you have even finished saying it. You go home and type mine in and enjoy visiting my wonderful website.
If you are serious about your home business, invest in your own domain name. Your business name works well. If they can remember the name of your business, they will remember your URL. Make it easy on your customers and stay away from dashes and slashes. Domain name registration has never been less expensive, thanks to the recent deregulation of the domain name registration business. So do yourself and your customers a favor and move on up to your own domain.
Bill Davis is the owner of 62c.com, Affordable website design for small and home businesses. http://www.62c.com
Disclaimer: This article can be reprinted on any website, newsletter or ezine
as long as their is a link back to home business match
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