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Free Traffic For Website? What's the Problem?
In my last Ezine article, "Free Traffic For Website - Now That's What I Call Important!" I said we'd get into a bit more detail soon. Well I wouldn't want to disappoint so here we go!
In the title of this article I've asked, "what's the problem?" I'm not referring to myself here (lucky old me has few problems of note) I'm referring to your web site's visitors.
Or more particularly, how to stop those people who are tearing round the internet looking for solutions. How to attract them - for free - to your website.
You see the vast majority of website traffic is searching for the answer to a problem. If you're in business online, whatever your product or service might be, you are trying to sell them that answer.
If you sell gifts online, you're solving the problem of someone who can't find something for their sister's birthday.
If you sell recipe books, your solving a problem. If you sell upper scrunge nurdle bearings to repair an old lawnmower, you're solving a problem. See what I'm getting at?
Whatever kind of online business you're involved in, if you sell either a product or a service it fixes someone's problem.
So you need to tell people that!
There are lots of ways to go about it but we can break the principle down to these basics, which you may well have heard before but they definitely bear repeating:
"Here's your problem. I understand it, in fact I'm an expert at fixing it. Here's the solution to it."
Now advertising is expensive, and we're trying to focus on free traffic for websites so whilst it might be something you want to explore later, it's not what we're looking at now.
Primarily we're looking at article marketing. Writing short articles to publicize your online business. This has the advantage of getting you targeted visitors - because they're going to your website in response to something they've already read - and they're likely to be more open to your offer because you haven't been hitting them over the head with a big "buy me" sign!
So I'll go back to the headline as an example, because clearly this is an article and the headline must have attracted you to read it. "Free traffic for website? What's the problem?" does two things. First, outlines the problem you're looking to solve: free web traffic, then adds a little teaser or hook: what's the problem? Then the article begins to address it.
If you want more website traffic at zero cost there are two places you really should go now: free traffic for websites (the clue is in the name) and Ideal articles - the article experts. You need to see both, really.
http://www.idealarticles.com/ ========