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12 Reasons To Make Your Own Internet Home Business Website To Improve The Conversion Rate
You have to do regular finetuning with your internet home business website and it seems that it will never end. How could it? The website, the most important element of your home business, must be up-dated and look new all the time.
Based on this continuing work, I have collected these 12 points as a checklist for your website improving and finetuning to make it to convert profitably.
1.The Website Must Have A Focus.
You must have a internet home business business plan and from this plan it is easy to get the focus. It is actually the promise to your visitors and answers the question, how the visitor benefits from your site.
You should have only one thing, that you want your visitors to do during their short visit to your website.
Almost everything on your website should lead the visitors toward deciding to take that primary action. Nothing on the page should distract them and "lead them off down other trails".
The most used actions are to join your optin list, buy a product or get a free report. Make sure that you know what you want your visitors to focus on and get rid of the other distractions.
It has been proved several times that if the internet home business website has too many actions to make, especially if they are not in line with the business plan, the end result is not earnings from multiple income sources but a confused visitor, who will quickly continue his surfing.
2.The Owner Must Be Visible, The Brand Must Have Faces.
The success of the internet home business opportunity is based mostly on trust. If the site visitor will not meet the owner of the site, how he could trust a site and how he can build an image of the brand?
When the target is to stand out from the crowd of all other websites in the Net, the easiest and guaranteed way is to personalize your internet home business. No one can copy your own personality, it is the utmost best way to build trust and brand loyalty.
You can easily add video or audio to your website, and allow it to "touch" your visitor on an emotional level. When people hear your own voice or see you talking and when they see your body language, you communicate so more effectively than just with the written copy.
And how easy these two are to make. If you want to add audio to your internet home business website all you need is microphone plugged into your computer and if you install a video, you need a webcam.
You will find services that will take this audio or video, allow you to edit it with some clicks of the mouse, and then stream it from their servers or upload it to your server.
A totally splended service is called Audio Acrobat. You can use it to have customers, subscribers, etc., call in and leave their testimonials.
You can record video from webcam to this service too. You can also upload video recorded on a regular video camera to this service, and then stream it from their website.
3.Use Credentials.
If you will land a new website and see some useful information, what do you ask first? The first question I ask is, what makes this writer qualified to write about this important topic? Is he really expert on that area?
So the owner must have a separate credentials page, where the visitor can read his experiences to be able to build a picture about a professional, serious marketer.
4.Use Optin Email Capture System.
Let`s look at the stats: only some 0.5 – 1 % of the internet home business website visitors will buy, so the conversion rate is so low that you should be interested about those 99 % who do not buy. What shall you offer for them?
Another fact is that only about 1 % will buy during their first visit, so how can you speak to them another time or still another time? The answer is that you must get their optin email address during their first visit and then you have a tool to reach them over and over again.
By giving them a useful related free gift, a special report for instance, as a thank you present, they will give their addresses via the optin form on your website. Now you can follow them by the autoresponder during a long period of time and a part of your marketing is automated.
It is important to have a mechanism which take the visitor back to the point, where he was before he started to fill in the form, because otherwise he may be gone. The form can be also on the popup or popunder form.
5.Let Others Tell How Your Products Improved Their Lives.
People will tell their own experiences about your product, when you ask this short after they have bought the product. This has a strong influence on the attitudes of other people especially if you manage to get a testimonial from some known expert.
Testimonials with photos, audio, or video, are very effective. Testimonials with just a set of initials or with just a first name, have no credibility.
6.Offer Benefits, Not Features.
The difference is clear. Do not tell your internet home business site visitor, how good products you have, tell them how they will improve their lives. People do not want to buy 12 millimeter drills, they want to get 12 millimeter holes.
7.Do Not Focus On "I", Focus On "You".
Speak about how these great products can help you to make better earnings, because that is the whole idea, why you are on the market. Again: not features but benefits!
8.Offer The Right Payment Options.
Most internet home business website visitors want to pay by credit card or some payment processor, like PayPal. Make sure the sortiment of these options is wide enough and includes the most used ones.
9.Do Not Use Too Many Fonts.
Many webiste owners seem to think that the site must be fancy to be successful. That is not the case. If you think the two things, trust and great brand, the copy is absolutely in the main role.
You can use different fonts for some very special reason, to underline some important thing for instance.
Your pages should be built in such a way that your urgent visitor can go them through by just reading the headlines and subheadlines and to get a picture.
Remember the power of the P.S. The visitor should be able to go to the bottom of the page, read the "P.S." where you've restated your promise and order without being forced to read the rest of the page.
10. The Job Of The Header Graphics Is To Promise The Main Benefit.
It should draw the attention and be simple enoug to tell the visitor in one second, what benefits you promise to him from your internet home business website.
11.Underline The Guarantee.
A guarantee is an important element of the trust and the brand. It is a sign of a fair play and about risk free purchase. If the visitor will buy by credit card or by payment processor, he will get the guarantee anyway.
But if the customer claims his money back from the credit card company, it will pay you extra money. And if they do this with Clickbank, for instance, this company will most probably stop doing business with you.
When you use a refund guarantee, it will improve the conversion rate but not your refunding rate.
12.Use P.S. Always, It Improves The Conversion Rate.
This is because many busy surfers will jump directly to P.S. to get the idea of the main promise. This is the case especially, if they have been presold before landing to your internet home business website with the article marketing for instance.
As a summary, your internet home business website is the most important element of your business and it must convert well. You may have found out that the conversion rate is more important than the number of visitors you manage to drive to your site.
The good news is that you can always improve the conversion rate by testing the different elements regularly. Follow especially the websites of the best performing internet home business marketers and think whether their ideas fit to you and your business plan.
Juhani Tontti, B.Sc., Marketing. The 12 Points Above Carry Your Website To Success And It Will Beat 99 % Of The Sites Online. Get More Information About This Topic From My Internet Home Business
http://www.way2miracle.com/
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